Sunbathing is one of the many pastimes for players in The Sims 4 Island Living and at the moment, there are far too many burnt Sims running around.
La Roche Posay are experts when it comes to sun safety, so why not show up in an unexpected spot and do some educating? We’ll integrate our product into the Sims world and playfully guide gamers about sun smart behaviour as well as the very real-world dangers of sun tanning.
As it stands, there aren’t any branded sunscreen lotions in the game, players protect their characters from getting burnt by simply clicking on them once every 12 hours. So our first step will be to rewrite this rule and remind gamers about the importance of re-applying every 2 hours.
Then, we’ll make our products available across in-game supermarkets and reward players for purchasing these by giving them real-world discounts, which they can use at key retailers like Chemist Warehouse.
Our Twitch influencers will let the Sims community know about this discount promotion and to reach an even wider audience, we’ll also create our very own 'Simfluencer' to appear across our IG and TikTok socials – highlighting the promo and educating users about our product range.