Only 15 percent of media coverage is dedicated to women's sport.

Let’s use our platform for good and take matters into our own hands with a socially-led movement that helps inject more women’s sport into Aussie algorithms.

In a world first, L’Oréal Paris will use their own influence to make women’s sport more visible.

To kick things off, we’ll use a percentage of our media budget to hero and help boost women’s sport content under the hashtag #fairair. We’ll then encourage viewers to re-post the content to help reset Aussie algorithms.

Mary Fowler will be the face of our campaign and help us urge followers to get onboard. As well as on social, L’Oréal will pop up on FTA to offer insights, updates and weekly highlights regarding women’s sport – turning their TV ad space into a news segment.

Finally, we’ll become the first brand to sponsor ‘The Ladies League’ in Sydney – Australia’s first game-changing women’s only sports bar, which exclusively screens women’s games, live and loud.