gold 2023 Young Spikes
The task at hand was to create a campaign that wasn’t purely awareness based, but offered people worldwide, an opportunity to contribute to ocean conservation. No fear mongering allowed.
A few google searches later, we were delighted to find that the guilty pleasure of weeing in the ocean was actually good for it.
So we naturally called up David Attenborough and ran with that.
I BET YOU DIDN’T KNOW
70% of the earth’s oxygen comes from everyone’s favourite slippery plant in the ocean, seaweed.
But due to rouge fishing practices, this flora has lost one if its main nutrient supplies – whale whizz. Meaning this essential crop will soon be in grave danger.
That’s where we (humans) come in. Urinating on average 6-7 times a day, all of us can lend a helping pee to save the big blue. Made up of 95% water plus salt, potassium, organic compounds and urea – human urine is an excellent fertiliser for marine algae.
WE’RE NOT Taking the piss, the ocean is
Like horse poo to a garden, our pee is just as nutritious for the sea.
Jokes aside, urinating in the ocean is one of the easiest ways to revitalise marine algae and support the entire ocean ecosystem. And best of all, anyone can do it.
Through film, OOH, social & activation, we will garner global attention and turn a usually private activity into a public outing.
Nature is calling. It’s time for us to answer.
LET THE WEE-ING COMMENCE
Attracting over 2,000 naked bodies to the ocean, it would be rude not to show face at the Dark Mofo Winter Solstice swim.
You’ll see us there handing out bespoke eco-friendly drink bottles so big, bladders will be bursting, and ocean swimmers will simply have no choice but to wee in the sea.
As well as this, the aim will be to break the Guinness World Record of most people peeing in the sea, which strangely doesn’t exist. Shocker.
