53 comments on campaign brief later…

Holey Moley: Make more people want to come here.
Us: Okay

Healthy banter naturally finds its way into social sports, so we developed a light-hearted campaign that tapped into this. Although it copped a beating on Campaign Brief, we still like it.

The three short videos, that ran across digital OOH, online and social, show that whilst it may seem like a harmless fun game, it can ultimately put your friendships to the test (but hey, at least you’ll have fun).