It’s no secret that burning yourself to a crisp isn’t good, but most people are blissfully unaware harmful UV exposure adds up over time, all year round.
At least 2 in 3 Australians will be diagnosed with skin cancer in their lifetime. We were on a mission to change this.
Across OOH, BVOD, socials and print, we developed an integrated campaign to remind Australians to reflect on their relationship with UV rays and get their skin checked, free of charge.
We created unique stories that tapped into 6 demographics, designed to have people reflect on their own sun exposure over their lifetime.
We also popped up at the tanning capital of AUS, Bondi Beach, offering free skin checks, products and even a reminder written in the sky. The campaign was incredibly impactful and resulted in 1,500 skin checks conducted within the first week of it going live.
